Gap's FEED Campaign Causes Confusion | Adweek Gap's FEED Campaign Causes Confusion | Adweek
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Gap's FEED Campaign Causes Confusion

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Gap is once again trying to raise money for its FEED campaign, which invites shoppers to buy limited edition "made in USA" bags to help fight hunger. But here's the problem: The bags are actually made in China, according to BrandChannel.com.

It wasn't long ago that Gap encountered backlash for introducing a new company logo (which has since been reversed back to the original logo). Per BrandChannel.com, the timing of the FEED mishap couldn't be worse since Gap is in the middle of a five-day holiday marketing push.

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