Gap Outlines Marketing Goals for 2009

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During its annual meeting with investors today, Gap Inc. said it would focus on growing its core brands, as well as its online and international businesses over the next year.

“We remain focused on improving results at our core brands, while pursuing strategic growth opportunities online and internationally,” said Glenn Murphy, Gap’s chairman and CEO, in a statement.

As part of its growth strategy, the company said it would shift marketing initiatives for the Gap brand to a mix of traditional and nontraditional media.

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