Gannett Acquires Captivate Network

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BOSTON Gannett has acquired the assets of Captivate Network, a company that delivers ad-support TV programming to elevators in office towers nationwide.

Terms were not disclosed. The current management team of Westford, Mass.-based Captivate, including president and general manager Mike DiFranza, will continue to run the 40-person company.

“Anyone who has used an elevator with one of Captivate’s screens knows just how effective this company’s product is,” said Craig Dubow, president and CEO of Gannett Broadcasting, in a statement.



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