Funny Business

A generation of comedians is changing the ad world with humor (and smarts, too)

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wrigley just couldn’t get on board with the necrophilia. 

“I wanted to do this sketch where this guy is at the morgue, and he basically bribes the attendant to let him have an extra five minutes with his dead spouse,” says Will Arnett. The actor, who with his Arrested Development co-star, Jason Bateman, co-founded DumbDumb, a shop that creates and writes digital shorts for brands, is talking about brainstorming for Wrigley-owned Orbit. “He pulls her body out of the sack, and then somehow the Orbit gum cleans up that situation and makes everything OK.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in