Fujifilm "Zoom"

In the age of the digital camera, it’s important to realize that people seldom actually look at the photos they take. Those end up gathering digital dust. The fun pretty much begins and ends with the taking of the pictures, especially if they’re family snapshots. A rather goofy-looking spot for a series of Fujifilm cameras is in sync with that tendency. Focusing on the cameras’ long-zoom capabilities, the spot shows a mother taking zoom-in shots of her child and husband as the latter two cavort in an unreal-looking landscape of grass and flowers.