Advertisement

FTC Keeps Heat on Internet Spam

Advertisement

The Federal Trade Commission last week asked Congress for the authority to develop and enforce a list of deceptive spam practices, such as making false statements in e-mail subject lines. The request was made during a hearing before a House subcommittee. Meanwhile, the Direct Marketing Association has met with the American Association of Advertising Agencies, the Association of National Advertisers and the American Advertising Federation to discuss ways to fight spam.