FTC: 'Do Not Spam' Registry Would Fail

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The Federal Trade Commission today told Congress that a do-not-e-mail registry could not be enforced effectively, would fail to reduce the amount of spam consumers receive and might even increase it.

The CAN-SPAM Act, which took effect Jan. 1, required the FTC to report to Congress on the feasibility of such a registry, similar to the national do-not-call list intended to shield consumers from unwanted telemarketing solicitations. To prepare for the report, the FTC sought public comments and held meetings with interested parties over the past six months to explore technical, security, privacy and enforceability issues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in