Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Alcohol marketers and their agencies breathed a sigh of relief last week following the release of a federal study that concludes the industry is doing a good job of not targeting underage drinkers.
Nonetheless, the Federal Trade Commission recommended the industry avoid placing ads in media where more than half the audience is under 21. Ad agencies say that is already being done. “Agencies are not looking for an environment that is going to raise the ire of Congress,” said one media buyer for a national shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in