FTC Busts ADT for Failing to Disclose Paid Endorsers

Spokepeople posed as independent experts

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ADT's on-air "independent" experts have set off all kinds of alarms at the Federal Trade Commission, which found that the home security company failed to disclose that the experts, which appeared on more than 40 different media outlets, were paid to endorse ADT's products and services.

Viewers to NBC's Today Show and listeners to Daybreak USA on the radio may have thought they were watching or hearing an unbiased news story or review about home security.

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