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The Federal Trade Commission, in its report on the marketing of food to kids, has handed the food industry a massive victory this week in its fight to avoid regulation over the childhood obesity issue.
The report, released Tuesday, found no area of the $1.6-billion kids-oriented food marketing economy that would require regulation. Instead, the report called for more companies to join the industry’s voluntary self-regulation group, the Children’s Food and Beverage Advertising Initiative, established by the Council of Better Business Bureaus in November 2006.
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