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WASHINGTON — The Federal Trade Commission has determined that ads for sweet alcoholic beverages like Mike’s Hard Lemonade and Smirnoff Ice do not target teens.
The FTC investigated the ads and company marketing documents after a Washington based public advocacy group — Center for Science in the Public Interest — filed a complaint last year. “We do not believe that the available information supports the conclusion that the new flavored malt beverages, which your letter refers to as ‘alcopops,’ are targeted to minors,” said J.
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