Friday Ratings: NBC, CBS Split Low-Rated Leadership | Adweek Friday Ratings: NBC, CBS Split Low-Rated Leadership | Adweek
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Friday Ratings: NBC, CBS Split Low-Rated Leadership

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There is not much you can say about Friday, of course, when the top-rated network (NBC in total viewers; CBS in adults 18-49) averages a lackluster 6.13 million viewers with a 1.5 rating/5 share among adults 18-49.

Keep in mind that the 2011 NCAA basketball tournament games are now being split between CBS, TBS, TNT and truTV. Year to year the ratings are down for CBS, but overall, they are on the plus side thanks to the increased platforms.
 
NBC averaged 6.13 million viewers overall on Friday, March 18, according to the fast affiliate results from Nielsen Media Research. Next was ABC at 4.77 million, followed by CBS (4.52), Fox (3.74) and The CW (1.40). CBS led in adults 18-49, with a 1.5 rating/5 share, followed by Fox (1.4/5), ABC (1.3/4), NBC (1.2/ 4) and The CW (0.5/2).
 
In series-finale news, Superanny on ABC earned its cancellation stripes with just 4.5 million viewers (No. 2) and a 1.0/4 among adults 18-49 (No. 3) at 8 p.m. That led into Primetime: What Would You Do? (viewers: No. 2, 5 million; A18-49: No. 2, 1.5/5 at 9 p.m.) and 20/20 (viewers: No. 2, 4.81 million; A18-49: No. 3, 1.4/4 at 10 p.m.), which featured an interview with Jennifer Hudson. NBC started out slow and built as the night progressed with its combination of How Do You Think You Are? (viewers: No. 3, 4.33 million; A18-49: No. 4, 0.9/3 at 8 p.m.) and Dateline (viewers: No. 1, 7.03 million; A18-49: No. 3t from 9-10 p.m.; No. 1t at 10 p.m.: 1.4/5), which is expected to remain intact next season.
 
Elsewhere, Fox had nothing unusual to report with its lackluster lineup of Kitchen Nightmares (viewers: No. 4, 3.67 million; A18-49: No. 1t, 1.5/6) and Fringe (viewers: No. 4, 3.80 million; A18-49: No. 3t, 1.3/5). And The CW populated the evening with repeats of Smallville (viewers: No. 5, 1.48 million; A18-49: No. 5, 0.6/2) and Supernatural (Viewers: No. 5, 1.32 million; A18-49: No. 5, 0.5/2).