Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
One of advertising’s stock figures — the weak-kneed dad — puts in an appearance in a campaign by The Brandon Agency for Freestyle Music Park, an amusement park in Myrtle Beach, S.C. In the spot shown here, the rest of the family comes off the park’s Time Machine rollercoaster in a triumphant mood. As mom and kids are smiling, high-fiving and fist-bumping, though, the woozy father keels over in a dead faint. Is this a cliche? Yes, it is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in