DALLAS Lyon Advertising has picked up the advertising account of Freebirds restaurants, the shop said.
The Austin, Texas-based agency began working for the client on a project basis in June but now handles all of the restaurant chain's creative and media duties.
The shop is preparing to begin production on the client's first image campaign, which is expected to break in January. College Station, Texas-based Freebirds, which specializes in burritos and competes with Chipotle, has seven restaurants in Austin, College Station, Dallas and Houston.
"I think Freebirds is a client that really fits into our culture," agency president Doug Lyon said. "They want to be very out-of-the-box with their thinking, and that's how they approach their restaurants."
Billings are undisclosed.