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With the World Cup just a few weeks away, countless brands are making plays associated with soccer’s quadrennial festival and tournament. But none has been quite as impressive as Wieden + Kennedy’s new Nike commercial, unveiled last week — an immediate candidate for best soccer ad of the year, and maybe of all time. Directed by Alejandro G. Inarritu (Babel, 21 Grams), the three-minute “Write the Future” spot is both furious and fanciful, showing the world’s top players mixing it up, and glimpsing the future as they play, knowing their performance on the sport’s biggest stage leads to glory or shame — and very little in between.

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