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Marketers the world over have been making terrible decisions lately. Let’s start in New Zealand, where they apparently think they can create carbon copies of American ads and pass them off as originals. That’s what appears to have happened at TV3, a Kiwi television network, which has rolled out a shot-for-shot ripoff of one of Deutsch’s celebrated TV spots with Kevin Butler, the hilarious fictional PlayStation exec played by Jerry Lambert. “Two words: Mon-tage,” Butler says in introducing PS3 footage in his ad.

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