Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Burger King likes square butts and he cannot lie. A new BK spot from Crispin Porter + Bogusky caused heartburn last week by showing the King mascot rapping manically about the virtues of an angular female backside-part of a kid’s-meal tie-in with amply square-rumped SpongeBob. Some felt the ad was clearly sexual in nature, and thus inappropriate for what it was selling-whether aimed at children or their parents Still, the lyrics were inspired: “When a sponge walks in, four corners in his pants, like he’s got phone-book implants, the crowd shouts!”

Speaking of bizarre fast-food commercials, McDonald’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in