Fox Sports Gets World Cup Fans Revved Up for Round 2

New campaign reignites the flame

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Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social media explosion?

Fox Sports is betting World Cup fever will return as the U.S. Women's National Soccer Team takes the pitch for the FIFA Women's World Cup Canada 2015 on June 6. The network planned to use its telecast of the Daytona 500 today to launch a $10 million, 100-day promotional push for its first World Cup coverage.

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