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NEW YORK Fox Soccer Channel has partnered with Corona to launch a national multiplatform sponsorship to promote the Barclays Premier League and other live soccer programming.
A FSC representative said the mid-six-figure deal extends through the third quarter of 2008.
The integrated sponsorship spans television, online, radio and print media. The deal also involves “Fox Soccer Channel Viewing Parties Presented by Corona” at pubs in New York, Los Angeles, Washington D.C., Atlanta, Denver, Chicago, Boston, Miami and Columbus, Ohio.
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