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NEW YORK Fox has signed a deal to provide content for Airline TV.
Beginning this month, a five-minute block of branded Fox entertainment will air as part of a 40-minute ad-supported block on Continental, Frontier and JetBlue flights.
Launched last year through a partnership between IdeaCast and LiveTV, Airline TV is projected to reach 33 million passengers by the end of 2009 and as many as 57 million passengers by 2010.
Since the launch, IdeaCast, which has the exclusive rights to sell video ads and provide branded content on the network, has sold more than half of its available branded content inventory.
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