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Four New York shops have emerged as contenders in the review for the CSFBdirect creative account. D’Arcy Masius Benton & Bowles; Margeotes|Fertitta + Partners; Messner Vetere Berger McNamee Schmetterer/Euro RSCG; and TBWA\Chiat\Day are pitching the estimated $20 million business, sources said.
Incumbent Kirshenbaum Bond & Partners declined to participate. The review is being handled by chief marketing officer Debra Isenberg. The Jersey City, N.J.-based client couldn’t immediately be reached for comment.
According to Competitive Media Reporting, the online brokerage of investment-banking firm Credit Suisse First Boston spent about $20 million in media last year.
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