Four Seasons Launches Global Review

Hotelier spends about $40 million in media annually

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The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said.

The Toronto-based luxury hotel chain spends an estimated $40 million annually on media worldwide. TBWA is defending and a decision is expected by year-end. Media, which is handled by multiple shops on a project basis, is not in review.

The search consultancy R3 is managing the process. Executives at the Four Seasons and R3 could not immediately be reached.

The review was triggered by the hotelier’s burgeoning growth in the developing markets of China, Brazil and India.

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