Pitney Bowes Hires Bill Borrelle as SVP of Brand Strategy and Integrated Marketing Communications | Adweek Pitney Bowes Hires Bill Borrelle as SVP of Brand Strategy and Integrated Marketing Communications | Adweek
Advertisement

Former Mcgarrybowen Leader Lands at Pitney Bowes

Bill Borrelle had been CEO of the agency’s New York office

Bill Borrelle

Pitney Bowes is the new employer of Bill Borrelle, the former CEO of the New York office of mcgarrybowen.

Borrelle, who left mcgarrybowen on Sept. 6, will be svp of brand strategy and integrated marketing communications at Pitney Bowes, which is based in Stamford, Conn. The position is new.

Borrelle will oversee advertising, marketing communications, digital media stategy and events and report to Abby Kohnstamm, the company’s evp and chief marketing officer.

Borrelle spent seven years at mcgarrybowen—a period of tremendous growth at the Dentsu shop. Before that, he held account management roles at Digitas and Wunderman. Earlier in his career, however, Borrelle worked on the client side, as an assistant vp at Citibank, where he worked on the bank’s American Airlines AAdvantage card.

In making the hire, Kohnstamm—a former CMO at IBM who joined Pitney Bowes in June—cited Borrelle’s track record of building global brands and leading cross-channel, integrated marketing communications efforts. He starts Sept. 30.

Advertisement