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Lyle Tick’s ticket out of the agency world comes from Bacardi.
Tick, an account leader who has worked at DDB, Euro RSCG, mcgarrybowen, and, most recently, Gotham (where he was co-president), will focus on the marketing of Bacardi’s vodka brands—Grey Goose, 42 Below, Eristoff—as a senior global category director.
In his first client-side job, Tick will be based in London and report to Silvia Lagnado, Bacardi’s new global chief marketing officer and president of global brands.
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