Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March.
Fahey, who was an Adweek writer, editor and publisher, most recently served as the brand’s executive director of content between 2010 and 2013. In that role, she leveraged her industry knowledge and contacts in collaborating with advertisers and agencies on content marketing, setting up two dozen strategic partnerships. At the 4A's, Fahey will oversee all content creation, including working with members on branded content initiatives. She’ll also spearhead the association’s digital publishing and work with Mike Donahue, evp of strategic partnerships.
The new position was created as the 4A's expands its offerings to provide more content-driven resources for members and expand partnerships with the business community.
“The senior management team here has been doing a lot of work on what we think our strategic vision needs to be for surviving and thriving in the next five years,” said Nancy Hill, president and CEO of the 4A's. “During the course of that process, it became very clear we needed someone to tell our story. We’ve done a lot of work to modernize this place but now we need someone to make that known.”
Fahey’s move to the 4A's comes a year after leaving Adweek. At a catch-up lunch in early December, Hill asked Fahey if she knew of anyone who might be interested in taking on the new CMO role. By the time they finished the meal and got their coats, Fahey said she would like the position. One lunch later and Fahey, who reports to Hill, was in line for the job. “Never in my wildest dreams did I think she would be interested and I’m happy that she was,” recalled Hill.
Since leaving Adweek, Fahey has been consulting with the Paley Center for Media and Havas PR as well as serving as an advisor to agencies.
“The last year of consulting has been great but I’ve missed coming into the office, brainstorming and collaborating with a team,” said Fahey. “This is part marketing, part communications, part content generation. I’m just really happy to find an opportunity like this wrapped up in the agency business I love.
“There is a lot of momentum and interesting things going on at the 4A's,” she added. “We need to make sure we can talk about it in all the best platforms we can and in the most compelling ways we can.”
Fahey has reported on and worked with the advertising, media and agency business for more than 20 years. From 2008 to 2010 she was Adweek’s publisher and editorial director. Previously, she spent 10 years as Adweek's editor in chief, helping to evolve the media brand digitally with the launches of Adweek.com and AdFreak. She joined Adweek as an agency reporter in 1992.
Fahey, like Hill, is on the board of Torch, a nonprofit organization focused on providing advertising career exposure and training to underserved New York City public high school students. She is also on the board of Transitions Global, a nonprofit that seeks to help young girls rescued from sex trafficking. Within the industry, Fahey has served on boards like the Advertising Educational Foundation and the American Advertising Federation.
Fahey's appointment follows the 4A's hire, in December, of media agency exec Bill Tucker as evp of media relations. Tucker, most recently president of global client operations for Starcom MediaVest Group, will oversee all of the 4A’s media committees and task forces and serve as the association’s primary liaison with the media community.