Forecasting Women's Online Summer

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It’s not an outdoorsy pastime of the sort one associates with summer. But use of the Internet is now so embedded in daily life — whatever the season — that we needn’t be surprised to find a report that examines the online activities women will engage in this summer. Unicast issued such a study last week, based on polling conducted online in late May among female members of an opt-in panel.

Asked to pick (from a menu of choices) the things they’ll do online this summer, 76 percent cited “connect with friends and family.”

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