Ford Tries User-Generated Twist in Twitter Ad
Ford apparently scored a first with Twitter’s nascent advertising platform by running an ad generated by a regular tweeter rather than the company.
Rather than run ad copy in a Promoted Tweet, Ford contacted social media consultant Mack Collier to ask permission to use his tweet directing readers to a complimentary blog post he wrote about Ford. Collier wrote about a video response Ford CMO Jim Farley (pictured) gave to a question he submitted asking if the carmaker had seen tangible cost reductions in social media.
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