As Food Outlays Get Squeezed | Adweek
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As Food Outlays Get Squeezed

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While inflation in food prices has abated, lousy economic news has taken up the slack in persuading Americans to economize in this sector. A report from Allrecipes.com, analyzing data gathered in November and December, indicates how people are going about it.

Seventy-six percent of respondents said they're buying store specials, topping the number who said they're buying more store brands (66 percent), buying fewer snacks (62 percent), using coupons more (50 percent), buying in bulk (45 percent) or freezing more food (38 percent).

Maybe a recession will accomplish what years of health-professional hectoring has failed to do: shift the American diet away from meat and toward vegetables. Anyhow, 44 percent of respondents said they're saving money by "buying less meat"; 31 percent are economizing by "eating more vegetable dishes."