Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Citing the “ever-growing competitive marketplace” in the supermarket industry, Food Lion today broke a TV campaign aimed at shoppers looking for bargains.
The ads, via Ames Scullin O’Haire, Atlanta, show families hunting for wild game in the form of shopping carts and cheddar cheese. In one ad, a mother and her daughter peer through binoculars at shopping carts and spot one labeled “$79.”
“That one on the left has everything on our list,” says the mom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in