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Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish.
A Razorfish spokesperson deferred to the client, which declined to confirm or share additional information regarding its current or former agency partners. But multiple sources close to the matter told Adweek the review launched in early 2016 and ended several weeks ago. The work will be spread across multiple Razorfish offices in North America, though details of the contract between the two parties have yet to be finalized.
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