Folks Support Stricter Ad Claim Regulations

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While Americans often look askance at “big government” in the abstract, a new Harris Poll shows this doesn’t prevent them from favoring stricter regulation of various phenomena — including advertising claims.

The polling, fielded last month, asked respondents whether they think there should be “more strict or less strict regulation” of various things.

On the topic of “advertising claims,” 65 percent favored “more strict” controls, vs. 6 percent favoring the “less strict” alternative. (Most of the rest said regulation of ad claims should be neither more strict nor less strict than it already is.)

This tally put advertising roughly on a par with “air and water pollution,” about which 6 percent favored less-strict and 68 percent favored more-strict regulation.

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