Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The Florida Department of Citrus said it would issue a request for proposal for its advertising account on Feb. 23.
Interested agencies can download the document from the state’s Web site, www.floridajuice.com.
The creative and media buying account, pegged at $30 million, is handled by The Richards Group in Dallas, which has held the business since 1996. A Richards representative said the agency would re-bid.
RFPs for the state-mandated review are due at the FDC’s Lakeland, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in