Who Founder and CEO Lee Cutler and operations svp Eureka Vanterpool
What Direct response TV agency
Where Winter Park, Fla.
After working for 20 years as a radio station manager, Lee Cutler, founder and CEO of Kre8 Media, found a passion in the flourishing online poker market. Before founding Kre8 Media in 2008, Cutler helped free-to-play poker tutorial site PokerStars.net launch its first TV campaign. Upon founding Kre8 Media, the shop created a direct response TV campaign that led to a 40 percent bump in new users for the brand. Outside of PokerStars.net, Kre8 media has since added a host of clients including Zulily and QuiBids. "Most of our work is really drilling down and looking at the response data and optimizing effectively," said Cutler. "We plan on building econometric models to be able to predict results and invest our client's TV dollars in the most efficient way to grow their business." Most recently, for Medical Alert, a personal emergency alert company for seniors, Kre8 leveraged call center data including frequently asked questions and concerns to create optimal TV campaigns, which have helped increase customer calls by 743 percent over time.
This story first appeared in the Jan. 25 issue of Adweek magazine. Click here to subscribe.