This Florida Agency Got Its Big Break Working With an Online Gaming Site

How Kre8 Media delivered data-driven campaigns for PokerStars.net

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Specs
Who Founder and CEO Lee Cutler and operations svp Eureka Vanterpool
What Direct response TV agency
Where Winter Park, Fla.


After working for 20 years as a radio station manager, Lee Cutler, founder and CEO of Kre8 Media, found a passion in the flourishing online poker market. Before founding Kre8 Media in 2008, Cutler helped free-to-play poker tutorial site PokerStars.net launch its first TV campaign. Upon founding Kre8 Media, the shop created a direct response TV campaign that led to a 40 percent bump in new users for the brand.

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