boston—Fleming & Roskelly has won a three-year, $1 million marketing assignment for Schaefer Marine.
The account was awarded tothe Newport, R.I., shop followinga review of several undisclosed agencies.
Fleming & Roskelly is expected to conduct market research and use the results to develop a brand strategy, which will likely include collateral material and a new logo.
The New Bedford, Mass.-based client provides a wide array of products to sailing and sports-fishing enthusiasts.
The agency's client roster in cludes the Preservation Society of Newport County, Red Jacket Resorts, ETCO, NES Clothing and the Newport County Convention & Visitors Bureau.