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Cable & Wireless Consolidates Creative Assignments
ATLANTA–Fitzgerald & Co. won an Atlanta-only competition for the multimillion dollar advertising business of Cable & Wireless Caribbean and Atlantic and Cable & Wireless Caribbean Cellular.
The other two agencies considered were the Atlanta offices of BBDO South and J. Walter Thompson. Fitzgerald is part of the Interpublic Group of Cos., meaning all three contenders invited to pitch the business are part of worldwide agency holding companies.
Fitzgerald was hired to be in charge of all creative development, account management and media planning.
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