First Mover: Robert Harwood-Matthews

When he's not learning American football, TBWA's new man in N.Y. is building up the flagship office

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Specs

Age 42

New gig President, TBWAChiatDay, New York

Old gig Group president, TBWA U.K.

As soon as you arrived at TBWAChiatDay N.Y., one of the agency’s largest clients, Vonage, went into review. What’s that been like?

You have to wrestle advantage out of these situations. I want to try to make the office agile and modern, and it’s an opportunity to sit down and completely reassess where we’re at and build a new team out of it.

Any advice from TBWA CEO Tom Carroll?

He said, “Build more from what you have here.”

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