First Mover: Mike Welch

AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence

Specs

Age 43

New gig President, AT&T AdWorks

Old gig Vp of sales, Southwest region, AT&T Advertising Solutions

AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help advertisers run integrated multichannel campaigns, something that more and more brands are looking to do. What’s your big focus going to be over the next six to 12 months?

It’s still very nascent, but we’re very focused on mobile. We’re working on a pretty cool new ad unit called Click-to-Fill.

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