First Mover: Dominic Proctor

GroupM Worldwide's new president wants to bring creativity into the media business

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How will you and GroupM global CEO Irwin Gotlieb divide responsibilities?

It’s a straightforward division of labor. Irwin will concentrate on the big picture, the strategic future, questions as they relate to data and digital. I will focus on operations, the day-to-day running of the company. This will mean more time in New York because that is still the center of gravity. We now have upwards of 20,000 people around the world, and I’ll try to make sense of what the optimum organization and structure will be.

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