First Airline Account For Tampa's Fahlgren

American Trans Air in Indianapolis tapped the Tampa, Fla., office of Fahlgren to create broadcast and print campaigns, the agency confirmed, including image advertising and promotional efforts for the client’s 25th anniversary. The budget for the projects was not revealed.
The review process began earlier this summer [Adweek, June 9]. Fahlgren was victorious over four undisclosed shops believed to be located in Florida and Indianapolis, sources said. American Trans Air (ATA) officials were unavailable for comment at press time last week.
The discount airline’s previous agency, Pitzel & Pollack Adver-tising in Chicago, was merged into crosstown shop Grant/Jacoby last November.