Finding Right Look Meant Monkeying With 100 Designs

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The problem: In case you haven’t looked, the beverage aisle of just about any grocery store is increasingly becoming crowded with bad-for-you, sugary drinks. Enter Adina for Life, a five-year-old holistic brand that was just starting out. Competition, however, was stiff. PepsiCo had its SoBe, Coca-Cola touted Vitaminwater, Honest Tea had been pushing its organic teas. How was this start-up — the brainchild of former SoBe and Odwalla execs — to make its splash?

The monkey’s genesis: The marketing team at Adina for Life knew it had to develop eye-catching packaging to win consumers at shelf.

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