Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Failure has been key to Robert Rodriguez's success.
Rodriguez, a filmmaker who's now chairman of his own cable TV network, El Rey, said some of his best ideas for movies came on the sets of films that turned out to be flops—either critically or at the box office. He spoke today at the 4A's Transformation conference in Austin, Texas.
While filming his segment for the anthology movie Four Rooms, for example, he thought, wouldn't it be interesting if two kids in a family were spies? That notion later evolved into Spy Kids, a popular movie franchise.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in