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German production company Bubbles Film won a Bronze Lion in 2013 for its Volkswagen spot "Pedro," directed by The Real McCoys through ad agency DDB Tribal Berlin.
But now, that Lion is gone—melted down to extract the copper, which has been infused into ink that the company is using to tattoo Cannes Lions delegates on the Croisette this week.
The company's Award Ink Studio will be open Wednesday to Friday in front of the Carlton Hotel.
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