Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hoffman/Lewis here has been awarded the estimated $1-2 million account of Rodney Strong Vineyards, Healdsburg, Calif. The winery had conducted a quiet review that included several undisclosed West Coast shops.
The agency will be responsible for producing a nationwide print campaign, Rodney Strong’s first heavy advertising outside of trade magazines. Ads will appear in publications such as Gourmet, Bon Appetit, Sunset, and The New Yorker, beginning in early 1998.
“We are seeking a more upscale wine consumer,” said Dan Wildermuth, vice president and director of marketing for Rodney Strong.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in