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Gap Inc., traditionally one of the most agency-shy clients in the country, has started a national search for one or more agencies to help its Gap apparel chain with interactive and direct marketing.
A representative at Gap, San Francisco, which currently handles its advertising and Web site development in-house, confirmed the company is “looking for partners to expand its Web site and online store,” which was launched in November 1997.
“We are looking for [shops] primarily to support programming features or features of our Web site,” said Gap representative Rebecca Weill.
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