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NEW YORK Fidelity Investments launched a new advertising campaign today introducing the tagline “Turn here,” which succeeds the long-held “Smart move” as the mutual fund company’s slogan.
The campaign, created by Arnold in Boston, stresses how the mutual funds company can help Americans assess and manage their financial lives and includes a new “Life Stage” micro site that offers tools for various situations such as “changing jobs” or “getting ready for retirement.”
“Our goal is to provide answers to investors’ questions based on their personal life stages, whether they are just starting out or living in retirement,” said James Speros, Fidelity’s chief marketing officer.
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