Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fiat North America has ended its relationship with Impatto Custom Marketing, the Southfield, Michigan ad agency that launched the company’s first national advertising campaign for Fiat’s iconic 500 model in the U.S. marketplace this year.
Dianna Gutierrez a rep at Chrysler, which is reintroducing the Italian brand to Americans after an absence of nearly a quarter of a century, said the marketer is “winding down” its relationship with Impatto. The agency, run by founder, CEO Michael D’Antonio, previously worked with Laura Soave, the head of Fiat brand North America, when she was at Ford’s Lincoln marquee.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in