Fey, Baldwin Love N.Y.

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Tina Fey, Alec Baldwin, Rachael Ray and New York Jets quarterback Mark Sanchez are lending their pro-bono on-screen support to New York as a tourism destination in a new summer/fall TV ad campaign under the banner “I Love New York.”

The state on Tuesday unveiled two 30-second TV spots with the celebrities — along with 15-second promos featuring them individually — produced by director Bob Giraldi.
 
State officials lauded the latest spot — the first TV commercial since 2006 — for bringing together big names for pro-bono work at a time when the state is looking to tourism as a key part of its economic recovery strategy.

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