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The market for regular soft drinks isn’t so effervescent any more, according to a Mintel report released this week. In polling for the report, fielded in November, 68 percent of adults said they drink regular soft drinks, down from 76 percent in 2003 — a loss of some 15.6 million consumers.
Diet soft drinks took up some of the slack, with the number of adults who consume those beverages increasing by 7.8 million during the same period, according to the report.
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