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Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand’s BLX tennis racquets.
The first of four 45-second spots breaks on TV on June 21. Wilson, however, is previewing the spot online this week on YouTube and on Federer’s Facebook fan page, which has more than 3.5 million fans. Doner created the campaign.
The new spot opens with two men playing tennis, and one of them seems to be frustrated with his performance.
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