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WASHINGTON Federal media regulators want to hit Comcast with the government’s first fine for showing a so-called “video news release” without telling viewers that the company got paid for it.
The Federal Communications Commission today proposed fining the nation’s largest cable company $4,000 for showing a “VNR” for “Nelson’s Rescue Sleep” without telling people it wasn’t a bona fide newscast.
Although the fine is small, it signals a readiness by the commission to go after media companies on sponsorship issues.
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